MADE IN CANADA | CLEAN LABEL DOG FUEL
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  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order
  • LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order

LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order

BREAKABLE DOG TREAT BAR
Regular price $225.00
Unit price per

Start strong. Sell fast.

The Trailhead Order is the easiest way to bring FRAPS into your store with a complete, ready-to-merchandise setup. This mixed pack includes 3 Backcountry Beef and 3 Wild Salmon display cartons, giving customers variety while maximizing trial and repeat purchase.

Built for active dog owners, FRAPS bars are meat-first, high-reward, and designed for the adventure occasion. The resealable, pocket-friendly format makes them a natural add-on at cash or alongside outdoor gear.

Each carton arrives display-ready for immediate shelf placement. No setup required.

What’s included
3 × Backcountry Beef (12 bars per carton)
3 × Wild Salmon (12 bars per carton)
72 bars total

Why it works
Proven flavour mix drives trial
Strong repeat purchase from high-reward format
Easy grab-and-go add-on item
Merchandises seamlessly at cash or in the outdoor set

Trailhead pricing (launch offer)
$225 CAD for all 6 cartons
$3.12 per bar

Designed to support 55%+ retail margins at standard MSRP
Best pricing. Period.
SURF & TURF
LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order

LAUNCH SPECIAL - Surf & Turf Master Case (6x 12-pack display cartons) - Trailhead Order

$225.00

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Simple, Good ingredients

  • Beef

  • Wild Salmon

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.