MADE IN CANADA | CLEAN LABEL DOG FUEL
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  • Wild Salmon Master Case (6x 12-pack display cartons)
  • Wild Salmon Master Case (6x 12-pack display cartons)
  • Wild Salmon Master Case (6x 12-pack display cartons)
  • Wild Salmon Master Case (6x 12-pack display cartons)
  • Wild Salmon Master Case (6x 12-pack display cartons)
  • Wild Salmon Master Case (6x 12-pack display cartons)

Wild Salmon Master Case (6x 12-pack display cartons)

BREAKABLE DOG TREAT BAR
Regular price $240.00 Sale price $252.00
Unit price per

Built for the adventure retail floor.

Our display-ready carton includes 12 Wild Salmon FRAPS bars, designed to sit at cash, with Ruffwear, or in high-traffic impulse zones. Strong visual presence, clean merchandising, and a format that’s easy for staff to understand and recommend.

Each bar is a meat-first, high-reward treat made with wild Pacific salmon sourced from Vancouver Island. Naturally rich in omega-3s to support joint health, mobility, and recovery for active dogs.

Why it works in-store:

  • High-velocity impulse item at $6.99 MSRP per bar
  • Adventure/outdoor positioning resonates beyond traditional pet
  • Clean ingredients, no fillers
  • Breaks cleanly = easy trial + repeat purchase
  • Resealable, pocket-friendly format customers immediately “get”

Details:

  • 12 x 50 g bars per display carton
  • 6 display cartons per master case
  • MSRP: $6.99 per bar
  • Special margin of 52%
  • Shelf life: 24 months
  • Made in Canada

Merchandising tip: place near checkout or alongside leashes, harnesses, and trail accessories for best sell-through.
Alma's High-5!
Wild Salmon Master Case (6x 12-pack display cartons)

Wild Salmon Master Case (6x 12-pack display cartons)

$240.00

  • Pocket-Friendly & Clean-Breaking

  • Animal-Protein Based & Human-Grade

  • Alma Approved & Canadian Made

  • 2% For The Tails: Learn More

The bar that breaks clean for the trail partner who’s with you for every vertical metre.

Simple, Good ingredients

  • Wild Salmon

  • Pumpkin

  • Honey

  • Flaxseed

  • Marine Collagen

  • Green Lipped Mussel

  • Rosemary

Alma Approved

Meet Our Chief Exploration Officer.

Inspired by Alma (our Chief Exploration Officer) FRAPS Insitute turns summit snacks and trailhead bribes into a clean, portable ritual.

Learn More

From Our Field Team

FAQ

Find the most frequently asked questions below.

  • FRAPS is the Institute for Adventure Dogs — clean, functional fuel crafted for trail-ready pups who hike, run, roam, and FRAP.

  • FRAPS is acronym from the veterinary world and is the technical term for a dog "zoomie". FRAPS stands for Frenetic Random Activity Periods.

  • Dogs burn differently outdoors. We design for portability, digestibility, and functional support so your dog feels great from trailhead to summit.

  • They’re functional treats — adventure fuel. Not a full meal, but a clean boost before, during, or after activity.

  • If your dog doesn’t love their FRAPS bar on an adventure, we’ll make it right with a refund or replacement. No hassles.

  • Meat-first, air-dried adventure treats — simple, species-appropriate, and high-reward.

  • Every bar stays good for 2 years from the production date. Whether you're stocking the truck for a full season or loading up before a basecamp trip, you've got plenty of time to fuel through them. Store in a cool, dry place and you're set.